Ski-Lifts Careers

Our Values

Here at Ski-Lifts, we have a great working environment which is created by all employees sharing the same values.  Any new employees coming into the business must share these values if they are to succeed in their career with Ski-Lifts.

Empathy

  • Listening skills
  • Relationship builder/Charisma
  • Understanding of client’s needs
  • Intelligence/solution finder

Ambition

  • Competitive
  • Resilient/tenacity
  • Goal-focused

Integrity

  • Honest
  • Reliable
  • Positive
  • Strong work ethic
  • Conscientious
  • Do the right thing

Expert

  • Take control of personal development
  • Search out answers
  • Challenges the established thinking
  • Constantly looking to improve

Proactive

  • Positive attitude
  • Looks to find a way
  • Problem solver, not maker
  • Anticipates issues
  • Planner

Marketing Manager

The Opportunity

Be an integral part of a ground breaking on-line passenger transfer business that already has more than 80,000 passengers in 24 countries going to hundreds of destinations.

We will continue to grow exponentially in the coming months and years and need a talented full mix Marketing Manager to help drive revenue within our chosen B2C and B2B markets.

You’ll build and recruit your own team ensuring they achieve targets and KPIs, are trained, developed and coached to a higher level of performance.
From the outset you’ll be getting your hands dirty and leading from the front.

You’ll join the management team immediately and start building your own marketing team towards the end of Q1 2019.

This isn’t just another marketing job. We are looking for someone with genuine desire and ambition to take their career to the next level.
Employee share scheme where you can become a part owner of the business and share in its success.

Background

TO is an established passenger transfer booking agent, who works as an intermediary between airport transfer suppliers and customers. We have three brands in the family, the most established being Ski-Lifts, which for 15 years has grown to become the leading name in the ski sector. This year we launched Golf-Drives, which has grown rapidly in the golf market. Sea-Lifts is being positioned to address the fast growing opportunities in the cruise market.

The transport sector is one of the most popular investment sectors currently, with huge well-known platforms attracting billions of dollars in investment, and we have found some as yet uncovered niches in the market, which we are looking to capitalise on over the coming years.

We have ambitious plans to grow the business exponentially over the next three years, by increasing our market share in our existing markets and simultaneously entering new markets that can be easily exploited.

We are looking to build a team to help drive us along this growth path – we want people to help us be more ambitious and to share in the rewards of this increased ambition. We are looking for people who are motivated to make such a career progression.

We are a UK and French company, with our operations office in the French ski resort of Morzine, however this role is based in the UK head office – Canada House, Manchester.

Role Summary

The right candidate will share our values of ambition, integrity, empathy, proactivity and expertise of course have excellent written and verbal communications skills, be motivated, hungry, hardworking and driven to grow their career in marketing.

This full mix role embraces online and offline, B2B and B2C marketing activity and would ideally suit someone who is enthusiastic about being hands on and developing their all-round marketing skills, from SEO content development and social media to PR, events and supporting the busy supplier management and sales teams.

It is expected that you can juggle many projects at one time as well as contributing new revenue generating ideas and report regularly on progress, KPI’s, key actions and activities. You will work with the other departments to ensure they have marketing support for the growth of our revenue and all our brands.

Key Areas of Responsibility/Accountability

Support in the creation and implementation of an annual marketing plan for all seasons and brands, clearly showing each activity, the budget and the expected ROI of it. This must be produced with the aim of exceeding the sales revenue and profit targets set out for the company for that year.

Produce marketing reports, including sales stats and future plans to show how the company is performing against its targets and how it will continue to do so.
Work with any agencies, freelancers and our developers, to propose enhancements to our system or website that will aid the marketing department, or improve customer retention, conversion or acquisition.

Produce valuable and engaging SEO focussed content for our website and blogs that attracts and converts our target groups. Undertake regular SEO audits on the sites and action changes to ensure they operate efficiently. Build backlink outreach programmes as well as other off page SEO activity such as PR.

Build on our marketable email list and create campaigns that retain customers and drive revenue.

Mange our affiliate network, providing timely updates to them and on-boarding new partners.

Paid media including remarketing, PPC and display media are relatively under utilised channels where we need a clear and effective plan to ensure a good return on the investment.

Using market research to develop compelling insights and data to support your plans.

Manage and develop our social media presence to engage and reach our target audiences.

Lead generation, preparation of marketing collateral, creating and implementing targeted emails to support the B2B sales team.
Preparing for and attending relevant exhibitions, events and awards.

Patrolling and rectifying partnership activity to ensure it is kept up to date, on brand and active.

Measure and report performance of marketing campaigns, gain insight and assess against goals.

Key Success Criteria/KPIs

Increased traffic to the websites through SEO content development.

Increased social media engagement levels with quantifiable effects.

In addition to hitting the revenue targets for any brand, you will be expected to remain within the agreed budget constraints for the marketing department including wages, freelance costs, commission, expenses, marketing and development.

You will be judged on a range of factors including; new customers gained in existing territories; new customer numbers in new territories (inbound and outbound markets); improvements to customer retention rates and improvements to customer booking conversion rates.

In addition to sharing our values you’ll also need:

Experience in online and offline marketing, with the potential and attitude required to continue learning. Of the two, expertise in online marketing is of greater importance due to the nature of our business.

Excellent written and verbal commutations skills.

Great organisational and reporting skills.

Attention to detail.

Excellent practical skills in WordPress and Google Analytics. Knowledge of Hubspot, MailChimp, Zapier, and MS Office suite would also be an advantage.

A desire to keep up to date with marketing trends and best practice.

Experience within the travel industry is useful but not essential.

Reward Package

The role is full time (40 hours per week)

22 days paid annual leave excluding Bank Holidays

A competitive salary

After 12 months of employment you will be invited to join our Employee Ownership scheme with opportunities to increase your share through achieving outstanding results.

We are a fast growing ambitious business and with that comes career progression and opportunities to fast track your career.

Please include your current salary when applying.

To apply: Please send your CV & Cover Letter to s.holmes@ski-lifts.com.